Eva Longoria dating TV business honcho

Sultry actress Eva Longoria has a new boyfriend—Latin TV businessman Jose “Pepe” Antonio Baston.

Baston, 45, is the president of Televisa, the largest media firm in Latin America, reports People magazine.

Longoria was spotted out with her new boyfriend at Serafina last month at Serafina restaurant in New York, but over the weekend, the pair walked the red carpet together at the opening dinner for Museo Jumex at Case De La Bola in Mexico City, Mexico.

“He’s been sweeping her off her feet and courting her like a proper gentleman,” a source told People.

Longoria, who has been married and divorced twice, was last dating Miami based entrepreneur Ernesto Arguello, a contestant on the NBC matchmaking show, “Ready for Love,” of which she was an executive producer.

The pair confirmed the relationship in July after being spotted together several times, but broke it off by August.