Kim’s next scent will come in bottle shaped like her body
Kim Kardashian‘s next scent, dubbed KKW Body, will be her most personal yet because the bottle is shaped like Kardashian’s own famously curvy figure.
“The next fragrance I have coming out in May, KKW Body, is so amazing. It is a sculpture, basically, of my body,” Kardashian, 37, told Business of Fashion. “It’s really cool. The scent is so good, I’m so proud of it. It smells to me like what I would think golden smells like, even though that’s a color and something that’s just luminous.”
In the less than six months since launching her KKW Fragrance brand, Kardashian has introduced a trio of crystal-inspired perfumes along with a Valentine’s Day range shaped like candy hearts.
While the star’s fragrance brand and its cosmetics-focused counterpart, KKW Beauty, don’t release sales figures, Kardashian sells around 350,000 units of every product she launches. That means that her burgeoning beauty business stands to make over $100 million in revenue in its first year alone.
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