Kim Kardashian sued over ‘Vibes’ perfume

Another day, another lawsuit leveraged against Kim Kardashian‘s beauty empire.

The reality star-turned-mogul is already facing a trademark infringement lawsuit over the Kimoji Vibes perfume she released earlier this week.

According to court documents obtained by The Blast, mobile marketing company Vibes Media claimed that the packaging of KKW Fragrance’s latest scent infringed on its trademarked logo, a blue speech bubble with the word “vibes” written in white lowercase, which was registered in 2012.

The lawsuit alleged that KKW Fragrance “has been marketing, promoting, and is now selling a ‘Vibes’ perfume. The ‘Vibes’ perfume comes in a bottle that is a close facsimile of the Registered Vibes Logo.”

The documents also claimed that “there is a strong likelihood that consumers will be confused into believing that Defendant’s Vibes perfume is Plaintiff’s product or that it is authorized, endorsed, sponsored, or approved by Plaintiff,” or conversely that the marketing company is somehow affiliated with Kardashian.

The Kimoji design at the center of this lawsuit is a black speech bubble with the word “vibes” written across it in white uppercase with a slight rainbow penumbra, a design the brand launched along with the Kimoji app in 2015 and has subsequently used multiple times on merchandise ranging from stickers to baseball caps.

Vibes Media’s lawsuit, however, focused specifically on the Kimoji perfume, seeking both unspecified damages and an injunction to keep KKW Fragrance from continuing to sell the fragrance. The company also included an order for KKW Fragrance to turn over all unsold perfumes so they can be destroyed.

A representative for Kim Kardashian declined to comment on this ongoing legal matter. Page Six has reached out to Vibes Media for comment and has yet to hear back.