Kylie Jenner’s daughter Stormi, 1, is getting her own fashion line
Stormi Webster is the newest fashion mogul in the Kardashian family.
Kylie Jenner revealed on Instagram Wednesday that a Stormi-themed line of children’s clothing is in the works.
“Who’s ready for Stormi merch?” the 21-year-old beauty mogul captioned a picture of a miniature hoodie with a blue and white tie-dye pattern. “Stormiworld,” a play on dad Travis Scott’s “Astroworld” album name, is written inside a storm cloud complete with a lightning bolt, rain and a sun.
Though this is likely a first look at products that fans will be able to purchase, it isn’t the only time Jenner has teased clothing inspired by her daughter. In honor of Stormi’s birthday in February, Travis and Kylie made similar custom merch, including a beanie and a rainbow tie-dye sweatshirt featuring the phrase “It’s my birthday I can fly if I want to,” which also had the cloud logo on it.
Jenner also signaled a move into creating and monetizing her own kids’ clothing line when she filed to trademark “Stormiworld” just a few weeks after Stormi’s birthday, and later filed to trademark the name “Kylie Baby” across a host of products in May.
Besides clothing, Jenner filed to protect the name on products like bottles, strollers and cribs as well as probiotic supplements, wipes and lotions.
Kylie is not the first Kardashian to produce childrenswear; Kim and Kanye West have multiple kids’ lines and Kris Jenner’s 10 grandchildren are constantly wearing miniature versions of pricey designer styles.
With Kylie Cosmetics and Kylie Skin proving extremely profitable for billionaire Jenner, it’s likely that a “Stormiworld” clothing line would be just as successful.
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