Khloé Kardashian shows off new brunette hair for KKW Fragrance campaign
Khloé Kardashian has never looked more like her sisters.
The Good American founder, 35, showed off her new chocolate brown curly hair in an ad campaign for a new collaboration with Kim Kardashian’s KKW Fragrance. Khloé, Kourtney and Kim posed in matching catsuits with curly disco-style locks to announce their new Diamond scents — but it was Khloé’s switch from blond that had people talking.
“Years of watching KUWTK waiting for khloe to go back to a brunette and I love it 😍,” one fan wrote on Twitter. “Bring the brunette back it fits you so well,” another pleaded. A third summed it up best: “Honestly you’re so lucky that you can rock BOTH. Not many people have that ability.”
Stars including Winnie Harlow, Katharine McPhee, La La Anthony and Stephanie Shepherd similarly praised the star’s darker ‘do.
Kardashian-favorite hair stylist Chris Appleton, who also works with Jennifer Lopez, is responsible for Khloé’s (temporary) return to her roots, and told Page Six Style that he used a half-inch curling iron to curl the hair in different directions — then pinned to set and brushed it out — to achieve the look on all three sisters.
“I am always looking for ways to reinvent brown,” he said. “They always tend to turn red so I worked really hard to create a new [cool ash chocolate color] that didn’t go red.”
Each sister created her own scent for the new collaboration, which is launching on November 8 at 12 p.m. PST on kkwfragrance.com. Khloé’s is a “transparent floral bouquet featuring notes of cloud musks, pink sapphire tuberose and blushing jasmine.”
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