Coty stock plummets after Kylie Cosmetics merger
Kylie Jenner is having trouble keeping up with the stock markets.
After she sold a majority share of her beauty brand Kylie Cosmetics to Coty earlier this week, Coty shares have been plummeting, according to TMZ.
Jenner, 22, got a whopping $600 million for giving up a 51 percent stake to Coty, which owns other beauty brands CoverGirl, OPI, Rimmel London and Sally Hansen.
As of Saturday morning, Coty stocks were trading at $11.53 a share, the lowest they’ve been in a month. Though the price spiked on the day of the purchase of the reality star’s empire up to $12.22, the rise didn’t last.
This comes at a time when beauty sales are down nationally, though Coty says Jenner’s empire has been immune to the losses. When announcing the purchase, Coty’s chief executive Pierre Laubies said that sales of Kylie Cosmetics grew 40 percent this year. However, The Post reported in May that the reality star actually saw a 14-percent sales decline.
Some analysts believe Coty overpaid. The valuation of the youngest of the Kardashian brood’s line came from her devoted social media audience and fanbase, as well as the notion that she earned $100 million over three years from the brand.
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