Rihanna’s Fenty Skin launching July 31
Get ready to glow like the bad gal.
Rihanna will launch her much-anticipated skincare line, Fenty Skin, on July 31. On Tuesday, beauty news Instagram account Trendmood discovered the brand’s official website and Instagram page.
The pop star-turned-makeup mogul, 32, confirmed the launch later in the day, posting a video of herself using several Fenty Skin products on her Instagram.
“Ima try my best to be humble about this but, @fentyskin is coming July 31st exclusively at FENTYSKIN.COM!! Y’all ain’t hear it from me,” she captioned the clip.
In April 2019, Page Six Style was the first to report that Rihanna had trademarked “Fenty Skin” for “medicated and non-medicated skincare, soap, body care and personal care products … and related accessories such as kits, tools and applicators.”
The star then teased the launch in her March cover story for British Vogue, telling the magazine, “Skincare, it’s the truth. It either works or it doesn’t. There’s nowhere to hide.”
Currently, the Fenty Skin homepage features the line’s tagline (“The New Culture of Skincare”) along with an email sign-up for early access on July 29.
Rihanna launched Fenty Beauty in 2017 with a whopping 40 different foundation shades, prompting other cosmetics companies to offer more inclusive color ranges as well. According to Forbes, it racked up a reported $100 million in sales in its first few weeks, and is now worth over $3 billion.
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