Jennifer Lopez to launch makeup and skincare line, JLo Beauty
Get ready to glow like J.Lo.
Jennifer Lopez teased her upcoming makeup and skincare line, JLo Beauty, on Instagram Sunday with a series of bronzed and dewy selfies.
“Sunset glow… #JLoBeauty coming soon,” the 51-year-old pop phenom captioned her post.
According to a trademark filed last December with the United States Patent and Trademark Office, JLo Beauty will include cosmetics — perhaps including the eyeshadow, bronzer, highlighter and glossy lip color Lopez was wearing in her selfies.
But the real focus seems to be on skincare, with moisturizers, cleansers, soaps, gels, lotions, serums, masks and both face and body creams all named in the filing.
The “Let’s Get Loud” hitmaker said she was working on a skincare brand back in December 2018, during an appearance at The Wing Soho. “I will be coming out with a skincare line. I’ve been working on it for a long time because I don’t want to put [just] anything out,” she told the crowd at the time.
“I want [my line] to be something that encompasses all the things I’ve learned and all the secrets I have. And it doesn’t have anything to do with needles,” she explained, adding, “It’s going to be something that works. That’s what you can count on when my name is on something.”
Lopez is no beauty-industry novice. In addition to collaborating with Inglot Cosmetics on a capsule collection in 2018, she’s released over two dozen fragrances, including the early-aughts bestseller Glow by JLo.
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