This viral hair tool is beloved by Sofia Richie, Rita Ora and Larsa Pippen

The crimp is in.
The latest trend in hairstyling involves channeling your inner mermaid with perfectly wavy hair that puts ’80s crimpers to shame.
Beloved by Sofia Richie, Iskra Lawrence, Stassie Karanikolaou, Larsa Pippen, Melissa Gorga and more, the Mermade Hair Waver features three large barrels that crea as a single clamp, creating waves that can be styled for a beachy or old Hollywood effect.
Mermaid waves were recently embraced by Kim Kardashian in various KKW Beauty campaign shoots, and have quickly become the must-have look for the season.
On Oct. 15, Mermade upgraded their viral tool, introducing the Mermade Pro Waver ($69) with improved high-grade ceramic and iconic technology that ensures waves are long-lasting, a new heat-proof soft touch handle and an updated design with their signature 35 mm barrels.

A black version of the made-for-Instagram pink design is currently available for pre-order, shipping on Nov. 10.
For those with shorter hair, there’s also the Mermade Pro Mini Waver ($60), which produces 25 mm waves and is also available for pre-order, shipping on Nov. 30.
 

Mermade Pro Waver ($69)
Buy Now