Bethenny Frankel said this ‘insane’ bag is ‘giving Birkin’ — and it’s under $90 at Amazon’s Big Spring Sale
It’s time to bag some major deals.
With Amazon’s Big Spring Sale finally here, the mega-retailer is delivering can’t miss-markdowns on countless finds — including the luxe-looking JW Pei bags stars like Bethenny Frankel rave about.
The “RHONY” alum said the brand’s “insane” Lucia Top Handle Bag was “giving Birkin” in an Instagram Story earlier this year — and at under $90 for Prime members right now, it costs far less than its five-figure counterpart.
JW Pei Lucia Top Handle Bag
Frankel’s JW Pei collection doesn’t stop there, though; she’s also highlighted the brand’s Thea Top Handle Bag, also currently 15% off, in an Instagram Reel.
“I’m marrying an Italian and wearing this in the summertime,” she quipped, praising the “richness” of the vegan leather.
JW Pei Thea Top Handle Bag
JW Pei Thea Top Handle Bag
Also among her favorites? JW Pei’s “unbelievable” Orla Weave Handbag, which she says feels “like it’s been deep-tissue-massaged.”
She’s not the only Bravo OG praising the design; Kyle Richards said she loves “everything about” it during an Amazon Live last year.
JW Pei Orla Weave Handbag
JW Pei Orla Weave Handbag
It’s hardly the first time JW Pei’s trended with celebs, as the label’s crescent-shaped Gabbi Bag — currently 15% off — has appeared on the arms of stars like Megan Fox, Gigi Hadid and Emily Ratajkowski (plus plenty of Page Six staffers).
If you’re planning to score a style on sale, just be sure to shop fast before deals sell out. (Plus, be sure to shop our guides to the best of the sale and all the can’t-miss beauty markdowns of offer.)
Prime Big Deal Days FAQs, answered
Is it still Prime Day?
Prime Big Deal Days 2025 ended on Wednesday October 8 at 11:59 p.m. PT. But good news for you procrastinators: Amazon extended many of the best deals we’ve seen, giving you one last chance to shop deep discounts.
Do you have to be a Prime member to shop?
Prime Day is Amazon’s member-exclusive sale event. You can get a 30-day free trial to enjoy Prime Day savings (plus all the benefits of the subscription) with no strings attached.
Prime Day vs. Prime Big Deal Days: What’s the difference?
For those who already know and love July Prime Day, Amazon’s Prime Big Deal Days similarly offers major discounts for 48 hours, but with a bigger focus on holiday gifts to shop ahead of Black Friday and Cyber Monday.
What deals are worth shopping during Prime Day?
From deal-hunting on Amazon sales for years, we know the sale is the perfect time to save on top-rated tech like Apple AirPods, restock your favorite beauty and skincare, peruse accessories like jewelry and handbags, and comb through all of Amazon’s best-sellers for steep discounts.
When is Amazon’s next Prime Day?
For those already wondering about the next sale, Prime Day takes place in July each year and although Amazon hasn’t confirmed the dates for Prime Day 2026, it’s safe to assume it will take place in mid-July. Keep an eye out for Amazon to kick off the holidays with Black Friday sales in November! Page Six Style will have all the latest news here.
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
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