Meghan Markle thinks her ‘accessible’ As Ever products will still sell despite tariffs, recession threats
Meghan Markle doesn’t believe tariffs will take a toll on her business.
The Duchess of Sussex doesn’t “anticipate” being “directly” affected by President Trump’s recent tariffs on dozens of countries because her brand makes all As Ever products in the United States “at the moment.”
However, the “Suits” alum admitted to Fortune on Tuesday that she is “look[ing] at the larger context of how this is going to affect the consumer day to day.”
The former actress, 43, gushed about how “grateful” she is to be selling “accessible” items “that look more prestige but are more accessible and affordable.”
She predicted, “I think during any time of recession, people still want to find creature comforts, items that can bring them joy.
“At its conception, I had thought about the interest that people seem to have in my fashion, for example, what I would wear,” Markle continued. “I think there’s a parallel here, always the ‘high-low.’ I always loved things that present beautifully but didn’t break the bank.”
The “Deal or No Deal” alum began selling her lifestyle brand’s first drop, ranging from honey to tea, last week — and promptly sold out.
The royal is hawking her products in partnership with Netflix, the streaming service behind her new show, “With Love, Meghan.”
Elsewhere in Tuesday’s interview, she called this a “really organic” connection that started with her sending Netflix chief content officer Bela Bajaria jam for the holidays.
“From that moment, she was very excited about the possibility of a show,” Markle recalled.
While she couldn’t “speak to the specifics of the terms of [her] deal” with the company’s consumer products division, she said they are “very, very much in harmony.”
Amid the series’ March premiere and ensuing product launch, Markle debuted her latest podcast venture, “Confessions of a Female Founder.”
She explained, “I’m talking about what I’m going through as I’m going through it, not with reflection after some time, not with that different vision you can have when you think about hindsight 20/20.”
Markle called this “the right move to do the storytelling justice” despite requiring a “very, very tight schedule.”
The first episode of the show aired Tuesday, with Markle revealing her “scary” postpartum preeclampsia battle and addressing the “brutalizing” bullying she has faced.
She ditched both of her last names in the release after going viral last month for insisting on her Sussex surname.
