If I could only use one makeup brand for the rest of my life, it’d be this one — here’s why
I first learned about Hourglass during an old-fashioned makeup party at their then-two-year-old Soho location back in 2019.
We played with mascaras and eyeliners, and I remember feeling like a kid at the makeup counter in a department store again. The fact that the brand is both vegan and cruelty-free was an immediate draw for me in a very Elle Woods way, but what really stood out was how decadent the formulas felt on my skin.
With my background in pageants, finding products that offered true full coverage without that heavy, cakey feeling was always a challenge. Hourglass was the first brand where I could put on a “full face” and still feel like it was my skin underneath.
Even my mom, who has skin as sensitive as mine with rosacea and easily irritated eyes, ended up switching after I convinced her to try the lipstick, blush and mascara. Now she asks for Hourglass every gifting season.
Beyond the lightweight feel, the longevity is unreal. I can do my makeup at 7:30 a.m. before work and only need a quick lip touch-up before an evening event, and it is genuinely the only brand I can say that about.
The packaging deserves its own moment. Every brush comes in its own pouch, the compacts always include mirrors, and the blushes and palettes do not shatter or pop out. Everything feels intentionally designed and built to last.
From brows to blush to lipsticks, each product feels individually considered and high quality in a way that makes it obvious how much research goes into perfecting every formula.
The never-pilling lipstick glides on like butter on toast and stays throughout the whole meal, and the setting powder shades make this product a game changer for different skin tones. Every product feels individually high-end while quietly elevating your everyday makeup routine.
Below, shop a few of my tried-and-true Hourglass favorites. Who knows? You just might find your new beauty routine, too.
Hourglass Ambient Lighting Blush
Offering natural and buildable color, these powder blushes are handmade — meaning no two compacts are ever the same.
Hourglass Arch Brow Volumizing Fiber Gel
A buildable, tinted eyebrow gel formula with a microfiber wand that gives you a perfect brow shape and fill every time.
Hourglass Veil Translucent Setting Powder
This talc-free, ultra-refined loose powder instantly blurs and minimizes shine and appearance of pores. The gold sifter cap is designed to fit a brush or curved sponge to help bake under-eye concealer and prevent creasing. Plus, the shade range makes this product a game changer for different skin tones.
Hourglass Ambient Lighting Palette
This “last touch” finishing powder makes your makeup pop and shine even brighter.
Hourglass Confession Ultra-Slim High Intensity Refillable Lipstick
This never-pilling lipstick glides on like butter on toast and stays throughout the whole meal.
Hourglass Unlocked Instant Extensions Mascara
This mascara builds up to your desired length and thickness without ever flaking or smudging.
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