Rihanna taps Elon Musk’s estranged daughter, Vivian, for her Savage X Fenty Valentine’s Day campaign
Vivian Wilson officially has Rihanna’s stamp of approval.
Savage X Fenty unveiled its Valentine’s Day 2026 collection on Tuesday, with the multi-hyphenate mogul, 37, leading the campaign in the role of Aphrodite herself.
Wilson, 21 — a rising model and the estranged daughter of Elon Musk — poses in lace and florals in the sultry shoot alongside actress Lovie Simone, 27, actor Michael Cooper Jr. and model Emma Arletta.
The brand captioned campaign shots, “Aphrodite has entered the chat 🔥” and teased the launch with “Aphrodite is coming. Love season loading… 🥀” on social media.
The “Love So Savage” collection features floral robes, ruffled lace lingerie sets, and printed boxers “that tease, tempt, and please,” ranging in price from $22.95 to $94.95 for members of the subscription service.
The casting marks another major milestone for Wilson, whose profile has been on the rise since covering Teen Vogue last March and speaking out against her billionaire father, calling him a “pathetic man-child” and eviscerating him for his political involvement with President Donald Trump and anti-transgender lobbying.
She made her New York Fashion Week debut in September, declaring herself “financially independent” that same month in a panel discussion.
She front her first fashion campaign earlier this year, too.
On Tuesday, Wilson also celebrated 1 million followers on Instagram, welcoming “one mil gay people” in her Stories.
The campaign continues Rihanna’s tradition of front-and-center appearances in Savage X Fenty’s seasonal campaigns. She welcomed her third child, daughter Rocki Irish, with partner A$AP Rocky on Sept. 13.
