Melania Trump goes Hollywood — how she plans to roll out her ambitious Amazon film
Melania Trump’s Amazon MGM Studios film will premiere simultaneously at 20 venues nationwide on Jan. 29, Page Six has learned.
Invitations have begun going out for the premieres before the film’s Jan 30 theatrical opening.
The First Lady and President Trump will attend the Washington, DC, premiere at the newly renamed Donald J. Trump and the John F. Kennedy Center for the Performing Arts. There will also be premieres in markets including Los Angeles, NYC, San Francisco and more — all happening at the same time.
We hear that overflow theaters have been booked for some of the premieres, with one screening getting eight times the number of expected responses.
There are ad campaigns going out across 30 countries globally, from the side of the Duomo in Italy, to Piccadilly Circus in London, England, we hear. One ad for the film already went up on the Las Vegas Sphere.
Some international screenings are being hosted by Trump-appointed ambassadors, including one by Bill White, the US Ambassador to Belgium and former president of the Intrepid Sea-Air-Space Museum in NYC. White and his husband, Bryan Eure, have been mega-fundraisers for Trump, and also have close ties to Melania, we’ve previously reported.
Marc Beckman, a producer on the film and Melania’s exclusive senior advisor told us of the roll-out plans and the First Lady’s involvement: “She’s involved in every single piece of it. Every single TV commercial, every billboard, as a campaign across 30 different nations.”
He added of the film, “Nobody’s ever had access to the First Lady like this… [In the film] for the first time, she is brings people into never-before-seen meetings and locations, it’s unprecedented.”
He said of the plan to release the movie theatrically, “Melania Trump wanted the film to be cinematic in nature. It’s launching only in movie theaters… we want that rich, highly-stylized cinematic experience.”
A streaming date is set for mid-2026, we hear.
The movie’s promo campaign is going through the First Lady and Beckman rather than a traditional movie roll-out with a studio creating a campaign for approval. “She’s really driving the creative direction across all consumer touch points,” Beckman added.
The movie covers the days leading up to Trump’s most recent inauguration, and was announced two weeks before Trump’s return to the White House.
