Kylie Jenner strips down for new Skims underwear campaign
She’s in her Skims.
Kim Kardashian tapped sister Kylie Jenner for her latest underwear campaign, with the makeup mogul showing off her curves in some cotton undies.
In one image, Jenner wears a brown bralette and matching thong, leaning back against her heels in a kneeling position. In another, she models a white bra and underwear set, playfully biting her pinky.
Jenner shared some of the images on her personal Instagram account, writing, “me for @skims everyday cotton <3,” tagging photographer Mert Atlas.
Family and fans flooded the comments, of course, praising the reality star’s shoot. “Whaaaaaat 😍😍😍,” said Khloé Kardashian.
“Timothee is a lucky man!,” said a fan, while another said, “Hope Timmy can fight,” referring of course to boyfriend Timothée Chalamet.
While all the Kardashian family members can be seen rocking Skims, Kylie has only officially modeled for the company twice in the past.
When the brand first launched in 2019 she wore a simple shaping bodysuit, and, in 2021, she joined sisters Kendall and Kim for a Valentine’s Day capsule.
Kim also stars in a video for the new Everyday Cotton wearing a pair of high-waisted briefs and a matching tank bralette.
She confesses, “Can I tell you a secret? I used to never wear underwear. But Skims changed everything.”
In a press release from the brand, the Skims team shared that the collection “spotlights pieces designed to be worn, loved, and lived in every day.”
Kardashian added, “Your everyday bras and underwear should feel as considered as everything else in your wardrobe. People don’t need more basics, they need better ones.”
The brand’s new Everyday Cotton collection will be available to shop on February 17.
Kylie has been spreading the love with her family members as of late, also partnering with Kourtney on a joint Lemme and Kylie Cosmetics pomegranate-themed launch.
