Bethenny Frankel says this under-$11 concealer is ‘outrageous’: ‘A f—king win from the drugstore’
Ageless vibes, zero filter.
Self-proclaimed accidental beauty influencer Bethenny Frankel took to Instagram this week to share her latest clean beauty finds from the drugstore.
The “Just B” podcast host starts by saying the picks are “at the level,” while raving about the complexion-perfecting skincare-hybrid Almay concealer. (According to the brand, it delivers moisture for “visibly plumper, brighter skin.”)
“Ageless is outrageous!” Frankel puns on the Ageless Hydrating Concealer name, while applying it over her face and under her eyes with a fluffy brush.
Almay Ageless Hydrating Concealer
While blending the niacinamide- and hyaluronic-acid-infused formula, the “RHONY” alumna adds, “It covers — it’s not cakey, it’s not too thick, and it feels like one of those serum concealers.”
“Wow! This was a f–ing win from the drugstore,” she boasts in the seemingly unsponsored post.
Shoppers agree, with one review reading, “I am 72 years old, and this makeup is perfect! Blends well and lasts all day.”
A second shopper concurs that it “Goes on smooth and creamy. Feels light and doesn’t cake up. Nice coverage.”
Frankel, who is vacationing in Aspen, also shared other skincare-makeup hybrid products that help keep her skin dewy — including the Physicians Formula Organic Wear Silk Foundation Elixir.
Physicians Formula Organic Wear Silk Foundation Elixir
The star showed off the jojoba oil-enriched makeup in her video, saying it comes in a dropper and gives you a “nice, hydrated glow.”
If you’re looking for wallet-friendly options for hydrated and perfected skin this winter, why not try picks that have Frankel’s stamp of approval? Below, find a few more of her favorites.
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This article was written by Erica Radol, Page Six Commerce Reporter. From identifying the top anti-aging skincare secrets the stars trust to dishing on the latest fashion collabs to finding a great deal on all of the above, Erica has a knack for reporting on – and even testing – Hollywood’s bestselling fashion and beauty products. Before joining Page Six in 2025, she wrote about entertainment, lifestyle and shopping trends for Us Weekly, The Daily Beast, Entertainment Tonight, Well+Good and Hearst.
