18 celebrity-loved jewelry brands sure to make your Valentine’s Day shine
Stars might rock diamonds from Tiffany, Cartier or Bulgari for red carpet events, but not all celebrity bling requires its own bodyguard.
In fact, some of Hollywood’s favorite jewelry brands — including Jenny Bird, BaubleBar and Melinda Maria — offer pretty pieces for under $100.
And while few would advise running errands or meeting friends for brunch in Beyoncé’s priceless yellow diamond or Zendaya’s 93-carat emerald, celeb go-tos like Missoma and Mejuri specialize in dainty options you’ll want to reach for every day.
Below, shop the jewelry brands celebs rely on for adding a little extra sparkle to their outfits.
Brilliant Earth
Brilliant Earth has a special place in plenty of stars’ hearts (and jewelry boxes). We’ve spotted its gorgeous gemstones on everyone from Sydney Sweeney to Paris Hilton to Mindy Kaling.
When it comes to sourcing diamonds, the brand holds itself to an even higher standard than the Kimberley Process (KP) standard of “conflict-free.” (Less than 1% of the world’s diamonds meet its strict criteria.)
And with Valentine’s Day nearly here, the brand is bursting with personalized present picks, including the classic Script Name Necklace. For something a bit more whimsical, there are also heart-shaped styles like the Diamond Huggie Hoop Earrings, Lab Diamond Station Bracelet and Stud Earrings — all of which would make a sweet surprise come Feb. 14.
Jenny Bird
Jenny Bird’s contemporary jewelry designs may be a hit with celebrities, but that doesn’t mean they’ll be a big hit to your wallet. Everyone from Taylor Swift to Hailey Bieber to Kylie Jenner has sported the brand’s bling, with the latter favoring the Icon Hoops and Chunky Doune Hoops. And Paige DeSorbo’s such a fan of the Paige Earrings, the style was actually renamed for her.
“These women can wear whatever they want and they’re choosing to wear an accessibly priced brand, which is great,” Bird previously told Page Six Style of her A-list-loved pieces.
For Valentine’s Day gifting, the brand offers a Love Collection filled with subtle heart-shaped designs (several of which are in Bethenny Frankel’s gift guides).
Price Range: $45+ | Shipping and returns: Free shipping and returns for US orders $100+
Electric Picks
For jewelry that looks pricier than it is, Electric Picks is one of our top picks. It’s no wonder the label’s caught the attention of deal-savvy content creators like Bethenny Frankel, who told us she wears the under-$100 Jewel Bezel Tennis Necklace “constantly.”
Alix Earle, Jordan Chiles, Remi Bader and Brooks Nader are also fans of the trendy yet relatively affordable pieces.
Price Range: $12+
Melinda Maria
Stars like Taylor Swift, Lady Gaga, Jennifer Lopez and the Kardashian-Jenners love this LA designer’s accessible gems, which include sweet stacking rings, chunky chain necklaces and not-so-basic hoop earrings.
“I think the idea that it has to be expensive to be cool and [for you to] feel good in it is totally passé,” Maria told Page Six Style in February 2023.
Price Range: $35+ | Shipping and returns: Free shipping and returns for US orders $75+
Heaven Mayhem
If you’re in search of “It” girl-worthy style, you’ll be in heaven with these designs. While Heaven Mayhem makes everything from sunglasses to book-shaped jewelry boxes, the Mini Knot Earrings are its undeniable hero product. Hailey Bieber, Alix Earle, Madison LeCroy, Lisa and more stars all wear them.
Price Range: $65+ | Shipping and returns: Shipping costs vary depending on location and timing
Monica Vinader
This British jeweler makes pieces quite literally fit for a princess; Kate Middleton’s a big fan, as is Meghan Markle. But you don’t have to be a duchess to sport one of Vinader’s signature friendship bracelets, which have also graced the wrists of Cara Delevingne and Jennifer Lopez. In a commitment to sustainability, the brand uses only recycled gold vermeil, sterling silver and sustainably sourced natural gemstones.
Meanwhile, Selena Gomez has been wearing its rings on repeat as of late, including stackable styles like the Riva Diamond Wave Ring.
Price Range: $58+ | Shipping and returns: Free shipping and returns for US orders $125+
Catbird
Catbird’s tiny pieces are big hit with stars like Taylor Swift, who owns pieces from both the brand’s Phoebe Bridgers collaboration and its often sold-out “Summer I Turned Pretty” collection.
Jenny Slate and Laufey have also teamed up with the Brooklyn-based brand on their own dainty designs.
Price Range: $14+ | Shipping and returns: $6 for standard shipping and $6 returns for US orders
Zoe Lev
Personalized pieces in 14-karat yellow gold are this Los Angeles brand’s bread and butter. Ana de Armas, Margot Robbie and Charlize Theron have all been spotted wearing the Diamond Evil Eye Ring, while Gabrielle Union and Shay Mitchell love Zoe Lev’s initial necklaces.
Price Range: $70+ | Shipping and returns: Returns within 10 days of delivery for US orders
Kendra Scott
With buzzy releases like a Dolly Parton collection and style staples like the bestselling Elisa Pendant Necklace, Kendra Scott offers pieces adored by stars like Taylor Swift, Gwyneth Paltrow and Simone Biles.
“I knew when I was starting this business that I really wanted to have shapes that were identifiable, and that were so different than what any other brand was doing,” Scott told Page Six Style in February 2023.
Price Range: $25+ | Shipping and returns: Free shipping and returns on eligible US orders
Jennifer Fisher
Arguably Hollywood’s queen of hoops, Fisher offers versions ranging from tiny huggies to several-inch statement-makers, available in both 14-karat gold and more wallet-friendly brass. Jennifer Lopez, Emily Ratajkowski, Olivia Rodrigo, Hailey Bieber, Kylie Jenner and Dua Lipa all own pairs, while Selena Gomez has sported the brand’s styles on “Only Murders In the Building.”
Price Range: $65+ | Shipping and returns: Free ground shipping on US orders $50+; only plated jewelry may be returned for store credit and exchanges
Bonbonwhims
Stars are charmed by Bonbonwhims’ whimsical charm jewelry. Taylor Swift wore the brand’s Heart Gumdrop Tennis Necklace on a date with Travis Kelce in December 2024, just months after her NFL star beau wore a fan-made friendship bracelet from the brand at the Cannes Lion Festival.
“It’s really humbling and exciting to see Taylor choosing to sport our tennis necklace when she has limitless options,” Clare Ngai, the brand’s founder and CEO, previously told Page Six Style.
Swift and Kelce aren’t the only ones obsessed, as we’ve also spotted Dua Lipa, Gigi Hadid and Olivia Rodrigo (to name but a few) rocking the NYC-based brand’s wares.
Price Range: $28+ | Shipping and returns: Free shipping and returns for US orders at Revolve
Monica Rich Kosann
Monica Rich Kosann calls her lockets “little secret message holders” — but in Hollywood, they’re hardly a secret. The brand’s pieces have popped up on everyone from Nicole Kidman to Demi Moore to Sarah Jessica Parker, the latter of whom received a custom Heart Locket Necklace from her husband, Matthew Broderick.
“The locket is almost like home in a way, so if you’re a celebrity and you’re going on a press tour and you’re going all over the place, it’s kind of nice,” Kosann told Page Six Style in 2025.
Price Range: $70+ | Shipping and returns: Free delivery (and free returns within 30 days of purchase)
Pandora
While Pandora’s been making its famed charm bracelets since 2000, celebrities are still just as charmed by its designs over two decades later. In addition to campaign stars like Pamela Anderson, celebrity devotees include Olivia Rodrigo, Jennifer Lawrence, Selena Gomez and Lea Michele.
With the new season of “Bridgerton” out soon, the brand also just dropped a romantic collection inspired by the Regency-era period piece.
Price Range: $30+ | Shipping and returns: Free shipping and returns for US orders $75+
BaubleBar
In search of fun, flirty and seriously budget-friendly accessories? Look no further than BaubleBar’s trend-forward gems. Selena Gomez, Katie Holmes, Chappell Roan and Khloé Karsashian — to name but a few — have all worn its wares in recent years.
It’s also a favorite of famous WAGs like Brittany Mahomes. And with the Super Bowl nearly here, the brand’s NFL collection is currently on sale for 40% off.
Price Range: $24+ | Shipping and returns: Free standard shipping for US orders $75+ and free returns on all US orders
Awe Inspired
With its goddess-inspired designs seen on Taylor Swift, Demi Lovato and Nina Dobrev, Awe Inspired aims to “raise inner strength, celebrate diversity, spread feminism, and advocate for social justice.” The brand donates 1% of all proceeds to charity partners, and shoppers can even choose which cause they’d like their purchase to benefit at checkout.
And Alyssa Milano loves the brand so much, she even teamed up with Awe Inspired for a jewelry collection in 2023, telling Page Six Style at the time that “fashion is an important form of storytelling.”
Price Range: $130+ | Shipping and returns: Free shipping on US orders of $150+ and free returns on all US orders
Maria Tash
Star-approved earrings? We’re all ears. Maria Tash’s designs have had everyone from Rihanna to Kylie Jenner to Blake Lively to Taylor Swift dripping in diamonds. But you won’t need a red carpet invite to curate your own sparkling style selection, thanks to pieces like the Invisible Set Diamond Dangle Stud Earring and Single Diamond Marquise Eternity Hoop Earring.
Price Range: $135+ | Shipping and returns: Free shipping and returns on all US orders at Nordstrom
Mejuri
Mejuri’s assortment of “everyday fine jewelry” is loved by the likes of Selena Gomez, Meghan Markle, and Taylor Swift and includes dainty gold hoops, chains and bold rings — like Swift’s garnet-studded Heirloom Ring.
Price Range: $38+ | Shipping and returns: Free shipping for US orders $75+ and free 30-day returns
Missoma
This UK-based brand offers “demi-fine” baubles that are perfect for layering, mixing and matching. You’ve probably spotted Missoma’s gold chain necklaces and delicate hoop earrings on big names like Emily Ratajkowski, Florence Pugh and Gigi Hadid.
Price Range: $50+ | Shipping and returns: Free shipping on US orders $150+ and $7.95 for return shipping on US orders
FAQ
What is the best jewelry box?
Need a great place to stash all your new bling? When it comes to traveling, Oprah’s given her coveted stamp of approval to the Benevolence LA Plush Velvet Jewelry Case.
Benevolence LA Plush Velvet Jewelry Case
“Nobody wants their jewelry jingle-jangling freely in their suitcase,” the media mogul wrote on her 2022 “Favorite Things” list.
For something a bit more spacious, many brands on this list make stylish storage solutions, including the extensive velvet Melinda Maria Big A$$ Jewelry Box and the Pandora Jewelry Box.
What is the best jewelry cleaner?
Oprah’s also got great recommendations when it comes to keeping your collection sparkling. She praised Shinery Radiance Wash — a hand soap that simultaneously cleans jewelry — on her 2022 list.
Shinery Radiance Wash
“What a cute, useful present for anyone who loves to really sparkle,” she said.
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
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