The best mascaras, according to celebrities
Eyeing celebrities’ eyelashes?
You don’t need a magic wand to recreate their lush lash looks — just try a swipe of one of the many mascaras stars swear by.
After all, while their red carpet gowns tend to come with hefty price tags, A-listers go-to beauty products — ranging from lipstick to perfume — are often much more affordable.
And particularly when it comes to mascara, you’re just as likely to spot drugstore favorites alongside high-end versions from Dior and Lancôme.
Below, shop 10 mascaras that rank as the best in the eyes of celebrities and their makeup artists.
Best volumizing mascara
Lancôme Hypnôse Buildable Volume Mascara
From the Kardashian-Jenner family to the royal family, countless famous folks are hooked on this classic Lancôme formula, which is designed to “volumize” lashes “without clumping or flaking.” Kate Middleton reportedly counts it as a go-to, while Princess Diana’s makeup artist Mary Greenwall used it in a YouTube video about the late royal’s look.
As for its Hollywood fans? Lily Collins, who currently serves as a Lancôme ambassador, once told InStyle she feels “extra wide-awake with one swipe,” while her “Emily in Paris” makeup artist, Aurélie Payen, told Page Six Style she “really loves” the stuff.
Kendall Jenner’s similarly obsessed, once telling E! of the Hypnôse Drama version ($33), “It’s the only one I wear when I’m not wearing anything. It really works for me.”
Dior Diorshow Mascara
Countless stars credit their showstopping lashes to Diorshow, which fittingly features a brush inspired by professional curling irons. Blake Lively once showed off the product in an Instagram Story of her bursting beauty drawer, while Meghan Markle dubbed the Iconic version her “favorite mascara” in an Allure interview.
“Number one in the biz, Diorshow,” Drew Barrymore similarly raved in a Vogue video. “I’m a big fan of mascara components that don’t close down on the wiper because I want all that mascara. I always feel like I wanna say to the mascara tube, ‘Don’t worry, I can handle it. Just give it to me, baby.'”
It Cosmetics Superhero Mascara
Jennifer Lopez’s hero beauty products include the Superhero Mascara from cult-favorite beauty brand It Cosmetics. She swiped some on in her Vogue “Beauty Secrets” video, calling it the “most important part” of her makeup routine.
Charlotte Tilbury Pillow Talk Push-Up Lashes Mascara
Wondering how Lizzo’s lashes look “Good As Hell”? Her makeup artist, Alexx Mayo, told Vogue he’s a fan of the mascara from Charlotte Tilbury’s Pillow Talk line (which also includes the nude lipstick loved by the likes of Meghan Markle and Britney Spears).
“There is something about the brush that really grabs every single lash and really stretches the length in such a clean way,” the beauty guru explained of the product, which is also an awards show staple seen on stars like Aubrey Plaza and Jessica Chastain at the 2023 SAG Awards.
Best Clean Mascara
Ilia Limitless Lash Mascara
There’s no limit to the number of stars obsessed with Ilia’s clean beauty offerings, and the Limitless Lash Mascara is no exception. Olivia Wilde listed it as a favorite in an InStyle interview, while Jenna Ortega sported it onscreen in Netflix’s “Wednesday.”
Jennifer Aniston’s facialist Melanie Simon is a fan too. “This is my absolute favorite mascara for lengthening,” she told Who What Wear of the bestselling beauty buy. “It’s literally almost as good as extensions and I can’t live without it.”
Tower 28 Beauty MakeWaves Lengthening + Volumizing Mascara
Tower 28 is a clean beauty hero brand to fans like Hailee Steinfeld. The “True Grit” star told the Strategist that, “This Tower 28 mascara — first of all, the wand itself is so awesome. It’s so buildable. It looks like I’ve applied lashes after I use this mascara.”
Quinta Brunson’s makeup artist also applies it to the “Abbott Elementary” star for her red-carpet looks.
Best drugstore mascara
L’Oréal Voluminous Carbon Black Volume Building Mascara
Even supermodels and superstars raid drugstores for their beauty buys. Brooklyn Decker raved about this under-$15 formula to Page Six Style, telling us, “I’m a L’Oréal Voluminous mascara girl for life. I can’t be convinced otherwise.”
Kim Kardashian’s similarly obsessed, once writing on her now-defunct blog, per Bravo, “The color is the perfect shade of black and it really lifts and separates each lash.”
As for other fans of L’Oréal? Bethenny Frankel listed the double-ended L’Oréal Voluminous Superstar ($14) among her drugstore beauty favorites, while celebrity makeup artists like Kristofer Buckle reportedly use the brand’s Voluminous Lash Paradise Mascara ($13).
Maybelline Great Lash Mascara
While this iconic-pink-and green tube has been a staple in Hollywood for over 50 years, it’s now becoming a fast favorite of Gen Z stars. In addition to counting Charlie D’Amelio as as a fan, the product seems to be a staple on the “Euphoria” set, as it’s beloved by both Barbie Ferreira and Sydney Sweeney.
“I have sensitive eyes, and they tend to get really red with most mascaras, but not with this one,” the latter star, who opts for the “brownish-black color,” once told the Cut.
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
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