7 best celebrity-backed sex toy stores and brands to shop in 2024
Celebrities sure know how to cause a buzz.
From Cardi B cradling a vibrating wand in her “Up” video to Madonna rocking “pleasure jewelry” on Instagram, many stars aren’t shy about showing off their sex toys outside of the bedroom.
After all, who could forget Miley Cyrus’ dildo decor, that infamous “RHONY” “vibrator in the chicken” scene or the time Katie Thurston, er, stimulated conversation with her buzzy “Bachelor” introduction?
And when it comes to adult toys, plenty of celebs aren’t just playing around; just as famous folks have put their stamp on countless beauty and skincare lines, several stars have marketed gadgets of their own in recent years – from Cara Delevingne to Dakota Johnson.
A buzzy history
So why are so many stars are backing brands that sell sex toys? Hallie Lieberman, the author of “Buzz: A Stimulating History of the Sex Toy,” tells Page Six Style that “unlike a beauty brand or fragrance, sex toys catch attention and allow for a larger conversation about important issues.”
“It’s a way to use capitalism to bring about social change,” she adds. “For example, Dakota Johnson … isn’t just promoting vibrators — she’s narrating the new documentary about sex pioneer Shere Hite.”
And while she credits Gwyneth Paltrow — who dropped Goop’s first self-branded vibrator in 2020 — with helping to normalize “the idea of a celeb-backed sex toy,” the connection between Hollywood and pleasure products predates Goop.
“In the early 1900s, vibrators were advertised as health and wellness devices and celebrities promoted them, including the star of Alfred Hitchcock’s ‘Lifeboat,’’ she explains, noting that these days, adult toys are “both more and less openly discussed.”
Below, we’ve broken down all the adult brands that have earned a coveted celebrity stamp of approval:
Lovehoney
Ready to start spreading holiday vibes? Lovehoney’s famed Advent calendars are back — and already selling out. This year, the Lovehoney x Womanizer Couple’s Sex Toy Advent Calendar ($531 $199) is packed with 24 sensual surprises, including the Womanizer Liberty 2 Vibrator, which is worth $99 on its own.
For something a bit more budget-friendly, there’s also the 12-day Lovehoney Dream Wand Sex Toy Gift Box ($119 $37). (If history’s any indication, there aren’t many days left to score one.)
The brand’s buzziest offerings year-round also include the Womanizer Premium 2 ($199 $150), a rechargeable, water-proof toy that’s a major bestseller — and recently popped up in a pop star’s music video.
Lovehoney 24-Day X Womanizer Couple’s Sex Toy Advent Calendar 2024
Womanizer Premium 2
Maude
“Fifty Shades of Gray” star Dakota Johnson doesn’t shy away from sex toys off-screen, either. She became an investor and co-creative director for sexual wellness brand Maude in 2020 and has since plugged products including the brand’s butt plug, the Cone — which just might have been a sexy surprise for those on her holiday gifting list.
“Oh, this is going in everybody’s stocking. Are you kidding?” she quipped to InStyle prior to the 2021 holiday season. “It’s the perfect stocking stuffer. You think your uncle hasn’t wanted a butt plug his entire life? You’re lying.”
Johnson also lets her toys do double duty as skincare tools, as she told the outlet the palm-sized Drop vibrator “does amazing things for your face.”
Maude Drop Vibrator
Goop
Following the debut of that infamous vagina-themed votive, Gwyneth Paltrow’s Goop brand introduced its own sex toy in 2020. The lifestyle label has hardly toned things down since; its 2024 Valentine’s Day gift guide features everything from “sex gems” to vibrators — including the Crave Tease Vibrator Ring and Kiki de Montparnasse Gold Wand.
Goop Wellness Double-Sided Wand Vibrator
Crave
Stars like Madonna are ditching diamonds for Crave’s Vesper vibrating necklaces, a favorite of former “RHONY” star Carole Radziwell’s.
Gwyneth Paltrow even lent the brand her stamp of approval in 2023, granting it a spot on Goop’s famously steamy gift guide.
Crave Tease Vibrator Ring
Crave Vesper Vibrator Necklace in 24k Gold
Playground
From singing “Dirrty” to teaming up with a brand marketing “clean” personal lubricants. In 2023, Christina Aguilera became the co-founder and chief wellness advisor for Playground, which currently sells four products billed as plant-based and vegan.
“Even when I was 21, lube was just part of the conversation,” the pop star told Cosmopolitan. “As early as that was for me in my career, I’ve always loved talking about sex.”
Aguilera dubbed Playground’s Date Night formula her “favorite” in an interview with Hypebae, while telling Allure her go-to vibrators are from Lelo.
Playground Date Night Lubricant
Bellesa
Forget “Cool for the Summer” — Demi Lovato heated up the fall in 2022 by partnering with Bellesa on the the Demi Wand, a colorful, compact vibrator that comes in a discrete clamshell charging case.
The brand’s wares also come approved by Leah McSweeney — who once told Page Six Style she planned to stuff stockings with Bellesa vibrators — and Cardi B, who once handed out a version of the brand’s Aurora vibrator as a birthday party favor.
Aurora Soft-Touch by Bellesa Vibrator
Vush
While the lyrics just might speak for themselves in Cardi B’s “WAP” video, her “Up” visuals included a risqué cameo from Vush’s Majesty 2 vibrator, which she cradled onscreen.
Vush Majesty 2 Vibrator
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
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