TikTok star Alix Earle’s favorite makeup and beauty products start under $6
Want to get ready like Alix Earle? You’re not alone.
The 24-year-old TikTok superstar is famous for her “get ready with me” makeup tutorial videos, which have helped her rack up 7.5 million followers (and counting) on the platform.
But you won’t need millions of followers (or millions of dollars) to shop her favorite products starting at just $6 — from the Nyx Jumbo Eye Pencil she uses to highlight her waterline to the viral Dior Lip Glow Oil that completes her beauty routine.
Read on for some of the top products she’s praised publicly over the years. But better snap up your faves fast; after all, the “Alix Earle Effect” is real.
Nyx Jumbo Eye Pencil in Milk
This inexpensive, creamy white eyeliner stick is perhaps the product for which Earle is best known. She uses it to highlight her waterline and the tip of her nose, but it also works as a regular eyeliner, eyeshadow or eye primer.
Alastin HydraTint Pro Mineral Sunscreen
Earle has this tinted sunscreen in common with another famous blonde: Martha Stewart. While the domestic doyenne shouted it out in interviews with Page Six Style, Earle told Elle it “has a nice finish to it.”
Nars Radiant Creamy Concealer
The U Miami alum has also shouted out this concealer on multiple occasions, even calling it her “go-to concealer for a while” in a 2024 Allure video.
Tarte Sculpt Tape Contour
As for which bronzing buys get a gold star from Earle? She shouted out this viral contour wand in the same tutorial, saying it “will really bronze you right up.”
Haus Labs Triclone Skin Tech Foundation
Wish you could say “abracadabra” and have Earle’s exact foundation in hand? The star is a longtime fan of Lady Gaga’s Haus Labs brand.
In addition to applying this liquid foundation in multiple videos, she once told Allure she’s “found it to be [her] favorite foundation.”
Charlotte Tilbury Magic Cream
The Jersey girl often starts her routine with this cult-classic moisturizer made with hyaluronic acid, vitamins C and E and peptides. In addition to hydrating the complexion, it claims to diminish the look of fine lines and wrinkles, add firmness and plumpness and impart a glow.
Too Faced Better Than Sex Mascara
This famous formula promises to add major length and volume. The TikTok “It” girl curls her lashes before applying multiple coats of the stuff for major drama.
Charlotte Tilbury Airbrush Flawless Finish Powder
She’s also a fan of several of Charlotte Tilbury’s red carpet mainstays, including this setting powder she told Allure she packs in her purse “because it just mattifies everything and helps your makeup stay on and look good.”
Ilia Super Serum Skin Tint SPF 40
Earle likes to slather on this serum-like product or a pre-pool party tan. “I think my skin is giving with this Ilia Skin Tint … I think that’s a trick,” she said in January 2023.
Freck Beauty The Original Freckle
It doesn’t matter if Earle is going to the Super Bowl or a frat party; she always finishes off her glam with a light dusting of faux freckles. “Doing freckles is the favorite part of my makeup,” the influencer revealed in January 2023.
Drunk Elephant D-Bronzi Anti-Pollution Sunshine Drops
Earle keeps her Miami tan going strong year-round with these bronzing tan drops, which promise to give users a “just-got-back-from somewhere glow.”
“These will give you a little illumination and a little bronze,” Earle said in a 2023 Allure video.
Huda Beauty Easy Bake Loose Baking and Setting Powder
The social media phenom is also baking up plenty of setting powder recommendations, including this celeb-approved Huda Beauty bestseller.
Chantecaille Waterproof Brow Definer
“I’ve been using this ever since I started getting my eyebrows done, and I’ve used it since,” said Earle, who uses the shade Light Taupe.
Rare Beauty Soft Pinch Liquid Blush
Earle received the Rare Beauty seal of approval when she was invited to join Selena Gomez in New York City on a beauty influencer trip in December 2022. The duo even teamed up on a TikTok.
Armani Beauty Luminous Silk Foundation
“This has the most insane reviews,” the TikToker said in November 2022 of this “very light” foundation beloved by celebrity makeup artists (and Meghan Markle). Earle calls 8.25 her “perfect” shade.
Benefit Cosmetics Hoola Bronzer
This classic bestselling bronzer with a matte finish made a comeback thanks to Earle’s endless enthusiasm.
Pimoys Triangle Powder Puffs
These inexpensive “powder puffers” guarantee your makeup will get in the nooks and crannies brushes can miss. Earle swears they “make your makeup go on so much better, so much smoother.”
Dior Lip Glow Oil
This viral product is often sold out because of how popular it has become. For those lucky enough to procure a tube, it’s the perfect high-shine way to finish off any Alix Earle-inspired beauty look.
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