Taylor Swift’s style eras, explained: Her fashion evolution from 2006 to now
From Madonna to Lady Gaga, a great many musicians are known for shifting their style over time to mirror their sound. Still, few pop stars have managed to pull off the sheer number of sonic and sartorial eras as has Taylor Swift.
Over the course of her career thus far, Swift’s gone from country sweetheart to global pop superstar, experimenting with different musical genres and proving herself to be a true style chameleon along the way.
Swift has a lot going on at the moment; in addition to her internet-breaking romance with Kansas City Chiefs tight end Travis Kelce, she’s also in the midst of her international Eras Tour, treating fans lucky enough to have scored tickets with a hits-packed setlist and sparkling costumes that nod to the many aesthetics she’s explored through the years.
And on April 19, she released her 11th studio album, “The Tortured Poets Department” — a blistering double LP showcasing her strongest songwriting to date.
Read on for a comprehensive explainer of the styles that correspond with each of her album cycles so far, from the wild curls and dress-and-cowboy-boot combos of her 2006 debut LP to the “literary academia” looks that peppered the lead-up to her “Tortured Poets Department” drop.
Taylor Swift (2006)
When Swift first hit the scene as a teen, sweet sundresses and cowboy boots were her signature — not to mention those tight blond ringlets. Her youthful, relatable looks befit her lovestruck lyrics and status as an up-and-coming country darling.
“I get so excited about [awards shows] because I love to dress up. But I wear cowboy boots so that when I walk down the stairs I won’t fall,” Swift told Entertainment Weekly in 2007 of her practical (and genre-appropriate) Western footwear.
Fearless (2008)
Swift embraced fairytale fashion full on during her “Fearless” era, incorporating ballgowns, corseted bodices, tulle-skirted styles and sequins aplenty into her wardrobe; she even sang of her love for “glitter and sparkly dresses” during her “Saturday Night Live” monologue in 2009.
Along with picking pieces fit for a princess, the singer-songwriter also began swapping her cowboy kicks for sleeker riding boots and heels, in a move that foreshadowed her crossing over from country to pop.
Speak Now (2010)
The sparkles and fairytale touches continued into Swift’s “Speak Now” era, with the star stepping out in more sophisticated styles on the red carpet.
In addition to plenty of purple-hued looks that nodded to her album art, this period also marked the start of Swift’s love affair with red lipstick, which continues to this day.
Red (2012)
From prim collared shirts paired with high-waisted shorts to pearls teamed with tea-length dresses nipped in at the waist, this was what Swift affectionately dubbed her “‘50s housewife” era.
Many of her vintage-influenced ensembles around this time stuck to a classic color palette of black, white, navy and — what else? — red.
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On the beauty front, Swift was rarely spotted without her now-signature scarlet lip, and wore her hair sleek and straight with a fresh set of blunt-cut bangs.
1989 (2014)
“Welcome to New York,” indeed. The release of Swift’s fifth studio album — and her first pure pop LP — came shortly after the songstress moved to Manhattan, chopped her long hair into a chic shoulder-grazing bob and overhauled her entire wardrobe to suit her new high-fashion hometown.
Matching crop top-and-skirt sets became Swift’s new everyday uniform, almost always accessorized with sky-high designer heels. Even when she was simply leaving the gym, the star always looked perfectly put-together.
Reputation (2017)
I’m sorry, the old Taylor can’t come to the phone right now. Released roughly a year after Swift’s “Bad Blood” with Kanye West and Kim Kardashian boiled over, “Reputation” brought the musician’s most dramatic style shift to date.
Dark colors dominated this era, with an edgier-than-ever Swift opting for hoodies, combat boots, cargo pants, camouflage patterns and jet-black sequins. And months after Kardashian labeled the singer a snake on social media, Swift reclaimed the slithery symbol by sporting snakeskin prints and serpentine jewelry aplenty.
Lover (2019)
Both musically and sartorially, Swift stepped back into the daylight with “Lover,” trading snakes for butterflies.
Gone were the moody hues of her “Reputation” days, replaced with sugary sweet pastels, dreamy tie-dyed separates and plenty of sparkle to match her new album’s bubblegum sound.
Folklore/Evermore (2020)
Can you say “cottagecore?” Surprise-dropped during the COVID-19 lockdown, Swift’s duo of critically acclaimed “sister albums” saw her paring back the production and placing more focus than ever on storytelling, all while dressed in cozy outfits fit for curling up by the fire (or going for a walk in the woods).
Countryside-ready plaid coats, rich velvets, ditsy florals and chunky knit sweaters — the lead single of “Folklore” is called “Cardigan,” after all — defined this era from a style standpoint, with Swift forgoing her sleek blowouts and styling her natural curls in softly braided buns.
Midnights (2022)
She can still make the whole place shimmer. When Swift made a surprise appearance on the VMAs 2022 red carpet dripping in crystals (courtesy of Oscar de la Renta), fans suspected a new era was afoot — and the musician confirmed it during the ceremony, announcing her 10th studio album was on the way.
Aesthetically, Swift’s “Midnights” era was steeped in ’70s flair, from the knit polos, corduroy pants and blue eyeshadow she sported for the album artwork to the glitzy, glittering, Studio 54-worthy looks she selected for her red carpet appearances.
When Swift said she’s a mirrorball, she didn’t lie.
The Tortured Poets Department (2024)
The hitmaker looked somewhere more literary for outfit inspiration ahead of releasing “TTPD,” paying tribute to great female poets of the past like Sylvia Plath and Emily Dickinson — the latter her distant relative! — with her style choices.
“There’s definitely a ‘literary academia’ style that’s going on,” Sarah Chapelle, who runs the popular Taylor Swift Style Instagram and blog, told Page Six Style of the shift, adding, “Taylor, I feel, is somebody who’s a little bit of a history nerd.”
It shows; while Swift’s street style looks of late have been packed with Plath-worthy pleats and plaids (not to mention that red lipstick, a go-to for both wordsmiths), she’s also nodded to Dickinson — who was known for dressing “wholly in white” — with her embrace of corsets and billowing ivory dresses.
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